Marketing Designer
User generated conent
UGC testimonials are key for marketing designers. Review ads have a great track record when it comes to performance, so it was only natural to put them to good use in other ways. as an Added bonus, Testimonials are far more cost effective than working with influencers.
The following are just a few ways I used testimonials in my work as a marketing designer.
using customer reviews for voiceover content
One of the benefits of using positive customer reviews is the natural tone of voice that comes across as earnest and credible. So why not test it? For this creative, reviews were chosen that speak to the benefits the Wine.com brand has to offer and compiled into a voiceover script read by Fiverr talent.
Concept, design, editing, and unboxing shots, Ruth Westervelt
aggregating customer sentiment
After collecting and analyzing weeks worth of Bizrate reviews, I grouped positive customer sentiment into categories. For this social media campaign, we picked the most compelling categories from which to develop creative variables for testing: 1. Variety, 2. Everyday Occasion, and 3. Quality.
Concept, design, editing, and unboxing shots, Ruth Westervelt
classic Review ads
classic unboxing