Marketing Designer
Collaborative Workshop
Challenge
How might the Syracuse Symphony Orchestra better engage the community of young classical music fans?
The decline of classical music patronage in mid-size cities has led to the closure of many symphony orchestras across the United States. The Syracuse Symphony Orchestra (SSO) faces similar challenges as its traditional supporter base continues to shrink.
In an effort to find ways for engaging with a younger cohort of classical music fan, a joint effort between the College and SSO was arranged to study the problem.
The workshop sessions generated many feasible modes of engagement, however, the sessions also revealed
perceptions by the students that they had been "snubbed" by the SSO management and felt marginalized because of their non-traditional approach to classical music. Above all else, this was the actual problem at hand.
As one of three facilitators, my role was that of notetaker and author of the white paper that followed the session.
Read the full-length white paper at Academia.edu
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