Marketing Designer
Dot
Dot is a native ios app concept that helps people become more punctual.
Loading screen
Dot syncs with your calendar app to populate with events and location information.
Countdown clock displays how much time the user has before leaving for an appointment.
The home screen displays each appointment including all legs of the journey, such as walking and elevator, not just drive or transit time. Chronically late people tend to consider only "big ticket" parts of a journey, leaving out smaller parts that add up to several minutes.
User testing revealed interest in being able to track one's progress toward improving their punctuality. A dashboard feature displays statistics that allows users to drill down on certain aspects of punctuality.
User testing also revealed the desire to track walking speed to determine where they are gaining or losing time.
Appendix
Sketches, research, and prototypes
While personas are good for keeping design teams focused on the typical user, they aren't always right for every problem. Since chronic lateness exists in every socio-economic category, gender, and almost every age, the jobs-to-be-done framework was used, in lieu of personas, to examine what tools people currently use to get the job of punctuality done, such as sticky notes and timers.
