Marketing Designer
Drawing, Rendering, and User Story Sketches
Scenario sketches
Habitually late people underestimate the passage of time or fail to consider all the legs of a journey, resulting in lateness. These sketches illustrate pain points that were uncovered by research.
All drawings and artifacts by Ruth Westervelt
The PushLab Studio at the Multimedia, Photography, and Design Department, Syracuse University
My role was to conduct research that revealed students' current study habits, and make recommendations for building an environment that students prefer to work in.
All drawings and artifacts by Ruth Westervelt
Textbook Proposal
Based on my proven techniques for drawing and rendering environments, the spread below is from a proposal for a book that teaches readers how to quickly represent their ideas for proposal.
Environmental Rendering
The original 1960s era plywood enlarging stations are disassembled and repurposed throughout the space.
Illustration for proposed student collaboration space. After a UX research stage to discover what barriers and pain points exist for multimedia, photography, and design students, I designed a proposal that transformed the outdated photography darkroom into a space that sustains long, productive study sessions.
All drawings and artifacts by Ruth Westervelt
