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Marketing Designer
BookMoor
Bookmoor is a mobile booking platform that allows small
business owners to easily brand the user interface, while offering their customers a quick and simple booking experience.
The Problem
Small business owners are busy people! They are masters of their trade and work hard to provide good service to their customers, but many small businesses, whose resources aren’t as deep as they’d like, can’t afford a full-time answering service to book appointments, nor can they afford to develop a dedicated app.
In light of the situation, how might we make a mobile booking experience quick,
easy, and prefered by
clients?
The booking process is where the interface really needs to work hard. To get clients from initiation to confirmation needs to be as smooth as possible.
Rather than traverse from screen to screen, as is the case with existing booking programs, Bookmoor uses a single screen that guides the user through
decision points (service, technician, date), reducing friction.
The Solution
The Design Process
Wireframes, User Flows, and Paper Prototypes
Many lessons were learned from the initial iterations of Bookmoor, making 2.0 a significant version improvement.
See a critique of Bookmoor 1.0 here.
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